Snap didn’t make enough Pixy drones, but won’t say how many it did


Snap’s new flying camera, the $230 Pixy drone, went on sale last week, but early buyers were told they would have to wait three months to get the device. Now we’re thinking the company didn’t do enough, because Snap has extended Pixy’s shipping time to a full four months, according to drone website.

Does this mean that the Pixy is selling well? It’s possible, but it seems more likely that Snap didn’t do that many to begin with. In the past, Snap lost nearly $40 million when he made too many pairs of his Spectacles, but Snap CEO Evan Spiegel suggested the edge prior to the Pixy release, Snap underestimated how many Pixys it needed and also made few In this age. “Honestly, in retrospect, we probably should have done more,” Spiegel told us.

As a result, people who bought the Pixy drone will have to wait. Even the first people who bought the Pixy on day one won’t see their drone for weeks, Snap spokeswoman Chloe Keusder confirmed in an email.

That won’t come as a surprise to shoppers: Snap’s website always showed an 11- to 12-week shipping window on its April 28 release date. But if you buy one today, now you will have a longer lead time of 15-16 weeks. Snap, however, isn’t waiting for orders to come in before making each drone; the Pixy is not made to order, says Keusder the edge. So there is at least a small stock somewhere, one that takes several months to arrive at your doorstep.

How small? Snap declined to tell us how many drones he made. So we can’t really begin to guess how popular the Pixy could be.


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